Gelson’s Markets (“Gelson’s”, “we”, “us”, or “our”) recognizes the importance of protecting the privacy needs of users of Gelsons.com (the “Site”), subscribers to our mailing lists, customers that place orders for Gelson’s products and services, including gift cards, and participants in our surveys, polls, contests, sweepstakes (collectively, “Users”). The following Privacy Policy is based on our respect for our Users' privacy and describes the nonpublic personal information (“Personal Information”) (e.g. name, address, telephone number, or other information by which you can be personally identified) we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of such Personal Information. When you provide us with Personal Information, you are consenting to the manner in which we will collect, use, disclose and otherwise manage your Personal Information, as set out below. Your use and continued use of our Site indicates your acceptance of this Privacy Policy and of the collection, use, disclosure, maintenance, management and storage of your Personal Information as described herein.

Our Site is not intended or designed to attract users under the age of 13. Although we do not specifically seek to obtain any information from children under the age of 13, there are areas of our Site that children may visit. We do not knowingly collect Personal Information from individuals under 13. If an individual under 13 years of age wishes to participate in contests or promotions, they must obtain the consent of their parent or guardian. If you are under 13, we ask that you not send us any Personal Information unless you have parent or guardian permission. In the event that we learn that such information has been sent to our Site, we will not retain the child’s information.

Our Site is intended for users from the United States and those not governed by privacy policies of other countries. Users from the other countries are advised not to disclose Personal Information to our Site. Information sent to us will be housed on servers located in the United States. Do not send us information unless you consent to the application of U.S. law and to the use and disclosure of your information consistent with this Privacy Policy.

We will collect Personal Information which you knowingly and voluntarily provide. We may collect Personal Information that you provide us when you:

• Purchase Gelson's Products and Services. If you place orders for Gelson’s products and services, such as gift cards and gift baskets, we will request certain Personal Information to process your request.

• Participate in Contests, Sweepstakes, Polls or Surveys; Pose a Question. When you submit a question, participate in a survey or poll or enter a contest or sweepstakes through our Site (collectively, “Activities”), we may collect your Personal Information to administer your participation in such Activity. At the time you are participating in an Activity, we may ask your permission to send you future marketing information. Additionally, Activities such as contests or sweepstakes may be subject to separate rules, terms and conditions. Please review such terms, conditions and rules for each such Activity prior to your participating.

• Submit an Employment Inquiry or Application. If you submit an employment inquiry or application on our Site including Personal Information we request and other personally identifying information you may include which is not specifically requested, we forward the information you provide via email to our personnel department to evaluate you for employment. We may use the contact information that you provide to send you receipt confirmation, general information about our company, and to contact you when necessary in regard to your employment inquiry or application.

We may also collect Personal Information about you from our service providers who provide us with e-commerce related services related to the Site. Our Web server automatically logs non-specific information about users including IP address, aggregate user data (which will not contain any Personal Information related to a single visitor), and browser type. This data is used to manage our Site, track usage and improve the Site’s functionality. This non-specific information may be shared with third-parties to provide more relevant services and advertisements to users.

We do not disclose any Personal Information about our customers or former customers to anyone, except as permitted by law. We restrict access to all Personal Information we collect about you, as described above, to those employees, and those third parties who provide services for us (including companies who assist in distributing our marketing materials), who need to know that information to assist us in providing products or services to you.

Some of our operations, such as our electronic commerce, employment application processing, administration of Activities, may be managed by service providers who are unaffiliated, third party companies. We will share your Personal Information with these companies only to the extent necessary to perform the functions for which they are hired.We prohibit these companies from using your Personal Information for any reason other than to provide you with the specific services for which they were hired. These unaffiliated companies may share your Personal Information with their affiliates and with service providers whom they engage to perform services related to our Site or the operation of our business on the same confidential basis as they have received the information from Gelson’s. Examples of these services include background checks in connection with employment application processing, fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, Web site evaluation, data analysis, processing of your entry in an Activity and, where applicable, data cleansing fulfillment houses.

We would like to inform you of products and services, sales and special offers that might benefit you. When you register online, request a newsletter or mailing list or participate in an Activity, you will have the opportunity to sign up for e-mails about our products, services, sales and special offers.

We may also send you mail, email or call you with information about our products and service offerings if you have provided us with your name and address, email address or phone numbers on our Site. If you would like to stop receiving such promotional information from us, please see the "Marketing & Contact Preferences/Opt-out /Updating or Removing Information" section of this Privacy Policy.

Sale of Business. In the event that Gelson’s or some of our assets are sold or transferred or used as security, your Personal Information may be shared with third parties as part of that transaction. Lenders and business partners will be required to use and maintain this information on a confidential basis.

Disclosures of Personal Information in Legal Proceedings. If Gelson’s, the Site or any of our service providers is requested by law enforcement officials or judicial authorities to provide Personal Information on individual users, we or the applicable service provider may, without your consent or any notice to you, provide such information. In matters involving claims of personal or public safety, we or the applicable service provider may provide your Personal Information to appropriate authorities without your consent or court process or any notice to you. We or our service providers also may provide your Personal Information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or in litigation involving Gelson’s or the applicable service provider. We may also disclose Personal Information to assist in debt collection where you owe a debt to us.

Use of Cookies by our Site. Our Site does not use "cookies" or "tracer tags"(also referred to as "Clear GIFs" or "Web Beacons") at this time. A cookie is a tiny element of data that an Internet site can send to your browser, which may then be stored on your hard drive so such site can recognize you when you return. Cookies also allow sites to store users’ preferences and to record session information, for purposes including ensuring that users are not repeatedly offered the same advertisements and to customize newsletter, mailing list, advertising, and Web page content based on browser type and user profile information. Tracer tags, or Clear GIFs or "Web Beacons" allow sites to understand which pages you visit on their site and help a site optimize and tailor content on the site

Our Site may provide links to other Web sites or resources. These links are for your convenience only and are not under our control. You acknowledge and agree that neither Gelson’s nor our Site is responsible for the availability of external Web sites or resources, and Gelson’s and our Site do not endorse such Web sites, their contents, advertising, products, or other materials. You further agree that Gelson’s and our Site shall not be responsible or liable, directly or indirectly, for any damage, viruses or loss caused or alleged in connection with your use of content, goods or services available on an external Web site or resources. In the event you decide to access or use any other Web sites, you agree to do so at your own risk, subject to the privacy policies of the other site(s).

We maintain physical, electronic, and procedural safeguards that comply with federal standards to secure your Personal Information and ensure its confidentiality. On-line, your Personal Information is secured using SSL (Secure Socket Layer) technology, which encrypts your information. Unfortunately, no data transmission over the Internet is 100% secure. Gelson’s and our Site will take reasonable measures which it believes are appropriate to protect your Personal Information from loss, misuse, alteration or destruction, however, Gelson’s cannot ensure or warrant the security of that information.

From time to time we may modify or amend this Privacy Policy in order to comply with new laws or regulations or to reflect future changes in our business practices. Any changes in our policies will be communicated in this page so please check back on occasion. We also may post a notice on our Site or send an email describing the changes.